In today’s competitive corporate world, businesses need to retain promising, rising, and top talent. Companies are implementing the Employee Travel Reward Program to retain and motivate employees, which has proven very effective. The programs offer a win-win situation, where employees experience their desired vacation destination while companies experience better performances through motivated and valued workers. What are the common travel incentives? How can a company create an effective program? And what are the benefits of the program to employees and employers? These are some questions we’ll explore and answer in this article.
What is an Employee Travel Reward Program?
Also known as Employee Incentive Travel Programs, organizations use strategies to reward hard-working employees with an all-expenses paid trip to their desired destination. The essence of the incentive programs is to motivate employees to perform at their best with the promise of a reward to a top-performing employee.
What are the Benefits of an Employee Incentive Travel Program?
The incentive travel program benefits employees and employers, making it an effective reward incentive program for any company. Let’s look at each category separately:
Benefits to Employees
The incentive travel program has many benefits for employees, which include:
Increased motivation – Employee motivation is critical to creating a great working environment. Research has shown that around 70% of employees are not engaged at work and are unmotivated to show up to work. Most of them only show up to work because that’s how they can afford to pay the bills. With these numbers high, motivating your employees to improve the overall workplace mood is crucial.
Improved performance: Rewarding employees for hard work and reaching the desired goals enhances performance. People become more productive in the workplace when they know a reward is waiting. According to research, employees who feel valued have no problem going the extra mile in the workplace. Employee recognition improves productivity and increases performance, as they feel valued and appreciated.
Retention and recruitment: Employers use the incentive trips program to retain skilled, hard-working employees who contribute to the company’s long-term goals. Additionally, they use the incentive program as a bargain when recruiting talents who might be considering other alternatives.
Recognition and appreciation: An employee feeling like a cog in a machine isn’t a motivating factor to perform at the highest level. However, the travel incentives aim at recognizing employees’ efforts and hard work, making the employees feel appreciated. Employee recognition is vital for boosting morale and improving motivation.
Personal adventure: Employees can explore places they have never been, making the experience a lifetime adventure.
Benefits to Employers
Employers also benefit from these programs, which mostly translate to the company’s growth. Here are some benefits that employers get by offering travel incentive programs:
Achieving goals: Every company has goals and objectives it plans to achieve, made possible by employees performing at their best. A company with motivated employees tends to achieve more than the opposite.
Brand reputation: Word spreads very quickly of how companies treat their employees. Offering travel incentive programs is crucial to building a solid reputation, making everyone want to work for the company.
Improved working environment: A stressful working environment where employees don’t feel appreciated isn’t an ideal place where anyone would look forward to work. However, employees tend to be joyful and competitive, where a reward is involved, creating a great working environment.
Brand loyalty: Employees are more likely to remain with a company that appreciates and rewards their efforts. A travel incentive program creates inclusivity, where everyone feels like they are a part of something.
Improved team dynamics: Some organizations award these programs to teams for their collective outstanding performance. When teams travel together, it creates strong bonds that translate to better collaborations and improved performances.
Types of Employee Travel Rewards
Although companies can design their incentive travel programs differently, two main programs are commonly used by almost every organization.
Companies using this incentive program usually reward employees with points for reaching specific milestones, like exceeding performance targets and achieving sales goals for the sales teams. Employees can redeem the points for trip-related programs after accumulating enough points.
Employees get miles rewards for staying in a particular hotel or flying a specific airline that they can redeem for travel-related programs.
Although companies are responsible for creating and awarding the incentive travel program, some outsource the process to third parties specializing in this task.
Tips for Creating an Effective Travel Incentive Program
An effective incentive travel program motivates employees to perform at their best. Following the correct procedure and including the proper reward increases employee motivation and motivation to participate.
Before presenting the incentive program to employees, ensure the program is straightforward to participate in and understand. Include all the information needed, like the achievements and the travel rewards they carry.
Include as many employee travel rewards as possible to appeal to a larger employee target. Limiting the employee rewards might discourage some employees as it might not be the reward they need.
A company could include incentives like cash rewards for outstanding performers instead of relying on travel rewards only.
Reminding employees about the program and announcing the progress keeps everyone motivated. Here are crucial tips to set up a great incentive travel program:
Defining your Goals
Before setting up a program, knowing what you plan to achieve with it is vital. Is your goal to improve employee morale? Increase productivity? Reduce turnover? Setting a clear goal helps a company customize the incentive travel program to fit these criteria.
Set an Eligibility Criteria
Define how employees earn points or miles. Decide whether the program should be individual or team-focused. It could also be company-wide, where people earn employee travel rewards for the overall company performance. It’s also crucial to set different employee travel rewards targeting different levels of achievement.
Choose a Program Type
Do you fancy a point or miles-based program? Internalize which program works best for your employees. Creating a poll would be the best way to collect this information. Avoid choosing for them, as you might choose a less effective reward program that creates the opposite effects.
Choosing Employee Rewards
The type of reward that you offer has a direct effect on employees’ reactions and motivation. It’s common for organizations to offer employee rewards like gift cards to travel websites, cruises, flights, rental cars, or hotel stays. Ensure you choose a reward that encourages employees to look forward to working on projects.
Inform Employees About the Program
After designing an effective program, ensure you communicate the particulars with employees. They need to know what’s required to earn points or miles. They also need to know the reward and when they’ll receive it. You must keep updating them on the progress to keep them motivated.
Awarding the Employees
Ensure the most outstanding employee gets the recognition they deserve. The best time to announce a winner is during the end-of-year party when the company goes through its list of achievements. Being fair during the process is crucial to avoid creating a hostile working environment.
Challenges and Mitigations
Although the incentive trips programs aim at improving employee morale and boosting performance, there are some challenges involved in the program. They include:
Choosing an Incentive
Keep in mind that not everyone wants the same thing. While one incentive travel program might be appealing to some employees, others might not feel the same. The best way to handle this problem is by allowing employees to customize the award to some degree. For instance, if the award is free flight miles, you can allow employees to choose their preferred destination.
Disparities Among Employees
Who is the program targeting? Is it geared towards everyone, or is it targeting executives only? Employee disparity is the biggest nightmare for any company. Ensure there is inclusivity and fairness in the program where everyone is eligible to participate, provided they perform their duties.
Choosing the Right Program
Motivating employees in a workplace is crucial to their overall well-being and the company’s performance. Choosing the right program and an attractive reward keeps everyone engaged in their tasks. An effective incentive travel program encourages performance, brand loyalty, talent retention, and brand reputation, which creates customer loyalty. A great travel rewards program should be fair and aimed at top-performing employees.
Check our curated list of blog post destinations for inspiration on where to go next!